In The Art of Social Media: Power Tips for Power Users, Guy Kawasaki and Peg Fitzpatrick share practical tips and resources on how to effectively use social media for business.
Using Social Media for Business
These days, businesses must have an online presence. But with the profusion of online content, businesses must find ways to rise above the ocean of information, to stand out, and for customers to be able to find them. This is why social media has become an essential part of the marketing mix, as it provides several platforms for businesses to help increase traffic and to build their brand.
Being a writer and social media enthusiast who has been involved in social media work only recently, I find the work time consuming. There’s a lot of advice out there on what to do and what not to do on social media. The information on best practices are sometimes confusing. And they’re often just bits and pieces of one platform, usually Facebook or Twitter.
Now here’s a book by top social media influencers Guy Kawasaki and Peg Fitzpatrick that brings together the important bits and pieces to build the foundation for an effective social media strategy using not just Facebook and Twitter, but also Google+, LinkedIn, Pinterest, Instagram and even SlideShare. The book is a long list of action steps. Although The Art of Social Media contains tried and tested techniques that they have personally used, the authors advise readers to experiment and find out what works for their business.
What I like best in this quick social media guide are the hyperlinks contained throughout the book, pointing to online resources that would help you further in social media management. At the end of the book is a list of apps and services that have been mentioned, with their brief description.
I also like that the book has an entire section containing tips on finding content to share (“How to Feed the Content Monster”). As one tasked to produce content for blogs and social media accounts, there are times that I find it hard to come up with relevant content. So this one is really a big help for me.
Though there isn’t anything in the book that I didn’t like, there are a couple of things that I wish they had included.
I wish they’d added more to the section on “How to Get More Followers.” While the advice to “share good stuff” is solid, I wonder if that’s really enough to attract more followers, or attract a huge following.
Also, more case studies on real strategies used by small businesses, and the impact of social media on small businesses would have also been helpful.
For anyone with a business or working in social media who want to learn how to make an impact in social media and grow their business, this book is for you.
The Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick is now available, both in electronic and printed form. Get your copy from Amazon.com or other booksellers.
Ebook review copy was provided by Netgalley.com.