7-Election Philippines: Every Gulp Counts at 7-11 Stores

7 election philippines 2013

Just a little over 2 weeks to go before the Philippine midterm elections will be held on May 13. Have you thought about your choices for the national and local posts?

Convenience store chain 7-Eleven participates in this year’s election fever by mounting its 7-Election promo, an informal survey of customers’ preferred political party and senatorial candidates. With this voter awareness campaign, the company hopes to duplicate its success during the 2010 presidential election, when its survey results showed a win for candidate Noynoy Aquino.

Anyone can participate in this campaign, either by going to any 7-11 store or going online to vote.

A customer must go to a 7-11 store and buy any 7-Election 16 oz. Gulp beverage (Coke, Pepsi or Del Monte products). Customer chooses a cup according to political party preference. Yellow cups are for Team Pnoy, orange for UNA and the white cup for independent candidates and all other political parties. Every purchase of any cup design counts as a vote for the respective parties. All 7-Eleven stores will track the sale of Gulp drinks and count the Gulp cups per design or barcode.

For the online voting at www.7-election.com.ph, voters get to choose individual senatorial candidates.

I went to a nearby 7-11 store this afternoon to vote in his 7-Election Philippines campaign. Here’s the latest tally of the survey at 7-11 Novaliches Bayan – Buenamar:

7 election philippines 2013

It’s interesting to note that 3 candidates not belonging to the 2 major political coalitions (Team Pnoy and UNA) are in the top 5, and that Sen. Gordon is the only UNA candidate in the magic 12. Let’s see if Team Pnoy goes on to win the majority of the Senate seats up for grabs on election day.

Voting updates for the cup and online are done weekly, and are posted in leaderboards in all stores nationwide and are also available in the website, social media and via strategic LED billboards placements in Metro Manila.

Gulp your support to your preferred political party and favored candidates by joining in the voting at 7-11 stores or online. You may cast your 7-Election votes until May 6, 2013.

Vote wisely!

*Top photo is a screen grab from 7-Election website.



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