Philippine Fashion Week October 2012: Burdang Taal

I was glad to be finally well enough (not sick) to make it to faraway SMX Convention Center last Saturday, October 27, for the Philippine Fashion Week’s Burdang Taal: Habing Pilipino show.
I had second thoughts about watching Saturday’s show because I still had some coughing fits. I also dreaded riding the MRT standing up from North Avenue to Taft station and back. But I thought I’ve not ventured out of the house long enough (except for trips to the doctor). Besides, I’ve looked forward to watching Philippine Fashion Week with a friend for a long time. Too bad that the invites were given out at the last minute, just 2 or 3 days before the show, so my usual Fashion Week companion,T, could not accompany me because of previous plans. Another friend, B, did go with me, even if I told her about the event on the day itself. o_O
To … Continue Reading →

Elevating the Customer Experience at the NRCE and Stores Asia Expo

Ours being a nation of mall-going people and frequent shoppers, it would be interesting to know what retailers do to attract and retain customers.
The upcoming National Retail Conference (NRCE) and Stores Asia Expo will happen simultaneously on August 9-10 at the SMX Convention Center in Pasay City. Organized by the Philippine Retailers Association, the annual twin event will gather retail industry owners, leaders and practitioners for a 2-day conference where retail trends, problems and opportunities will be discussed, alongside the country’s premier exhibition of retail suppliers and service providers. While this year’s theme is “Taking Customer Experience to New Heights,” the country’s tourism slogan is also adapted as “Shopping. It’s More Fun in the Philippines,” and is prominently used to highlight the enjoyable and uniquely Pinoy shopping experience.
The NRCE will be held at Prime Function Room 4 of SMX. It will feature talks on digital marketing, online commerce, how local brands … Continue Reading →