Digital Marketing for Sales Professionals

Why Every Business Owner Should Embrace Digital Marketing

With all the information readily available online, today’s consumer is more powerful than ever in deciding what products to buy and where to buy them.
Having an online platform is a great equalizer for many businesses. With Digital Marketing, businesses are directly connected with consumers. This helps newer businesses compete with larger and established businesses.
It’s time for businesses to embrace fully the power of the internet as part of the marketing mix to reach your target audience, build your brand, build and grow your community, and eventually, drive sales.
This makes it crucial for business owners to understand digital marketing, to take … Continue Reading →


Join the KACHINK! Wealth Conference: How to Retire Before the Age of 50

Why is it that we were never taught in school about money management when it’s one skill that we need all our lives?

We don’t have any savings, yet we won’t hesitate to buy the latest model iPhones and charge it to our credit card.
We have to splurge on our daughter’s debut party in a hotel; never mind if we have to borrow money from a few friends and relatives to make it happen.
We keep refusing to meet with a financial planner who would teach us the value of an insurance plan or a health plan, but we won’t think twice … Continue Reading →

LikeableSOcial Media by Dave Kerpen

Book Review: Likeable Social Media by Dave Kerpen

I’ve been reading books on social media the past few months, and I got the chance to read this book courtesy of I’ve already read some good ones, but I thought it’s good to get another point of view. I think this is the best book on social media that I’ve read so far. I never heard of Dave Kerpen before, but after reading this book, I’ve been following him on social media sites, to learn from his insights not only on social media but also on business in general.
It’s not enough for a business to have a social … Continue Reading →