With all the information readily available online, today’s consumer is more powerful than ever in deciding what products to buy and where to buy them.
Having an online platform is a great equalizer for many businesses. With Digital Marketing, businesses are directly connected with consumers. This helps newer businesses compete with larger and established businesses.
It’s time for businesses to embrace fully the power of the internet as part of the marketing mix to reach your target audience, build your brand, build and grow your community, and eventually, drive sales.
This makes it crucial for business owners to understand digital marketing, to take … Continue Reading →
Why is it that we were never taught in school about money management when it’s one skill that we need all our lives?
We don’t have any savings, yet we won’t hesitate to buy the latest model iPhones and charge it to our credit card.
We have to splurge on our daughter’s debut party in a hotel; never mind if we have to borrow money from a few friends and relatives to make it happen.
We keep refusing to meet with a financial planner who would teach us the value of an insurance plan or a health plan, but we won’t think twice … Continue Reading →