Alex Gonzaga is The First Filipina Face of Proactiv

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Alex Gonzaga for Proactiv

Proactiv, the world’s leading anti-acne product, recently revealed that actress / TV host Alex Gonzaga is its first Filipina endorser. She joins the elite ranks of famous stars like Adam Levine, Julianne Hough, Sarah Michelle Gellar, Olivia Munn, Lily Aldridge, among others, who have been tapped by Proactiv to be part of its stable of celebrity endorsers.

“We are proud to have Alex Gonzaga as the first Filipina face of Proactiv. She is beautiful, spontaneous and hip, making her a perfect fit for the brand,” says Proactiv Philippines General Manager, Mari del Rosario. “With Alex heading our local campaign, we hope to reach out to more Filipinos and Filipinas and encourage them to take a step and fight acne today.”

A Loyal Proactiv User

Alex has a busy work schedule full of tapings, shoots, and mall shows. The stress and fatigue from a hectic lifestyle sometimes show up on her face in the form of zits and breakouts. It’s a good thing that the young charmer has been using the Proactiv 3-Step System as part of her daily skin care routine for years. The 27-year old TV host swears by Proactiv’s dermatologically tested ingredients to keep her skin clear, radiant and acne-free. She relies on Proactiv’s mild formulation to gently exfoliate her skin, remove excess oil and deliver powerful acne-fighting medicine.

Easy 3-Step System

Proactiv SOlution

Alex adheres to Proactiv’s simple and easy 3-Step System, making it her beauty regimen before going to sleep:

Step 1 is the Renewing Cleanser that gently removes impurities in your skin with its exfoliating beads. The Renewing Cleanser is an oil-free, soap-free medicated exfoliating cleanser that kills acne-causing bacteria with U.S. prescription-grade benzoyl peroxide. The ultra-fine micro-crystal benzoyl peroxide penetrates pores fast while being gentle on the skin.

Step 2 is the Revitalizing Toner, a refreshing alcohol-free toner that refines and purifies pores. Its Glycolic acid exfoliates dead skin cells to help keep pores unplugged while its botanical-rich formula soothes and hydrates acne-prone skin.

Step 3 is the Repairing Treatment, a feather-light, invisible medicated treatment that kills acne-causing bacteria preventing zits and acne.

Each Proactiv kit comes with a free Refining Mask. This Refining Mask makes a great leave-on spot treatment at night for better complexion in the morning.

Proactiv is available in 30-day kit (P2,495.00) and 60-day kit (P3,995.00) and is exclusively distributed at all Watsons stores nationwide.

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