Social Fever at Blogapalooza 2014

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BlogapaloozaBlogapalooza 2014, the networking event for businesses and bloggers, was finally held last Saturday, October 11, at the SMX Convention Center in SM Aura in Taguig City, after it was postponed due to flooding concerns brought on by heavy rains in the city late last month.

Braving the long commute from Novaliches to Taguig, I got to the venue before noon. The event was already in full swing, with a line of bloggers forming on most booths.

Photographs and hashtags ruled the day at the Blogapalooza 2014. I did expect that there would be lots of photo ops, but I didn’t expect that many brands’ interaction with bloggers would consist only of asking bloggers to take a photo and post the photo in your social media account, and please, use the requisite hashtag. I see it as a full blown social network fever.  Or is it addiction? Since I’m really not into taking pictures of myself, I allowed myself to be photographed at a few booths only (no lines here, and no challenges to go through). Oh, and some had games and raffles too, plus lots of freebies, raffle prizes, and food throughout the day.


I think some brands took it for granted that bloggers would write about them just because they’re relatively well known. Would a one-time passing mention in a blog post be enough for them?

I appreciated those brands that took the time to prepare info kits and CDs, and also those who patiently explained to us what their business is all about,  as well as the company behind the business. Those that gave out product samples and GCs have the edge, for the bloggers to have first hand experience of their products and services.

There were a lot of businesses and bloggers too that participated in the event. Unfortunately for me, I wasn’t feeling very well, and I didn’t have the energy to visit all the booths. Once the program started I took a seat and listened to the first few speakers.


It was my first time to attend Blogapalooza, and also my first time in SM Aura. But at that time I was following a schedule because I was thinking that it might rain anytime. I decided early on to leave the event at 3pm, check out some stores at the mall, then go home, or at least proceed to QC where home is near. I didn’t want to be stranded in Taguig in case the whole metro gets flooded again.

It was a fun experience to attend Blogapalooza 2014, learning about businesses and blogging opportunities. For freelancers like me, networking events like these are important. I hope more businesses would attend the future editions. I was a bit disappointed that there were only a few health-related brands present, since my new blog, Better Health Philippines, focuses on everything that’s health-related. Also, could the organizers please issue just one big reusable bag that can contain all the info kits and giveaways? It’s ridiculous that we had to carry a lot of paper bags and reusable bags for all the paper and stuff given at the event. Below is a photo of my stash for that day. It’s not much, but that’s heavy; causing my shoulder to hurt the next day.

blogapalooza 2014

Thank you to When In Manila and Our Awesome Planet for organizing the event, and to the sponsors, businesses and bloggers that participated in Blogapalooza 2014. It would be awesome if this would be held in the provinces too, as you know there are a lot of bloggers based outside Metro Manila. Perhaps one each for Luzon, Visayas and Mindanao?

Looking forward to working with local businesses to promote their products and services. In the following days and weeks, I’ll be writing about the businesses I encountered at the event.

Let me know what brands or businesses you’d like to know more about.


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