Ours being a nation of mall-going people and frequent shoppers, it would be interesting to know what retailers do to attract and retain customers.
The upcoming National Retail Conference (NRCE) and Stores Asia Expo will happen simultaneously on August 9-10 at the SMX Convention Center in Pasay City. Organized by the Philippine Retailers Association, the annual twin event will gather retail industry owners, leaders and practitioners for a 2-day conference where retail trends, problems and opportunities will be discussed, alongside the country’s premier exhibition of retail suppliers and service providers. While this year’s theme is “Taking Customer Experience to New Heights,” the country’s tourism slogan is also adapted as “Shopping. It’s More Fun in the Philippines,” and is prominently used to highlight the enjoyable and uniquely Pinoy shopping experience.
The NRCE will be held at Prime Function Room 4 of SMX. It will feature talks on digital marketing, online commerce, how local brands compete with international brands, retail entertainment, social responsibility, among others. Another interesting part of the conference is a look into the future of retailing when “The New Turks of Retailing” are introduced. See NRCE program here.
The widespread use of social media has changed the local retail landscape. It would be fascinating to learn how retailers have embraced new digital technologies to enhance the Filipino customer experience. I hope retailers would actively engage followers on various social media platforms to have first-hand knowledge of how customers experience their products and services, and learn how to improve these further. I think frontliners of many retail establishments have a lot to learn about customer service. For me, it’s important to have the correct and complete information about the product and service being offered. Let’s see if and how this issue will be addressed. Also, I would like to know how the retail industry can help improve tourism arrivals in the country.
For visitors of Stores Asia, which will be in Function Rooms 2 and 3 of SMX, see the booth layout here.
For registration and other inquiries, visit www.nrceph.com, call PRA at 687-4180/4181 and 0919-6481231 or email firstname.lastname@example.org or email@example.com. Information also available at the event’s Facebook page.